A Response to SEPTA’s Wayfinding Master Plan
After some months of hard work, the small team working on SEPTA’s Wayfinding Master Plan has come out with a set of recommendations for the future of wayfinding on the system. The wayfinding signage and maps proposed are clear, consistent, a huge improvement on the status quo. The use of letter designations for rail lines…
Philadelphia Transit Plan: Underwhelming Regional Rail ambitions, and how to do more
The just published Philadelphia Transit Plan, prepared by the city’s Office of Transportation, Infrastructure, and Sustainability (OTIS), generally conveys an excellent vision for transit in and around Philadelphia. It is focused on the adoption of best practice to improve the transit system, such as a simple network of frequent routes, stop consolidation and transit priority…
Phinding your way around Philadelphia: A proposal for SEPTA’s wayfinding design
Last year, SEPTA announced an intent to overhaul its signage to enable easier and more accessible transit wayfinding design. After decades of difficult to read signage in crudely compressed Helvetica on line color backgrounds, supplemented by ad hoc placement of a bewildering variety of newer signs installed by SEPTA and the city, local transit advocates…
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Martha Connell 